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It's Pure Organic Herbal Hair colour is a certified organic, completely pure, chemical free, natural hair dye available in 9 different natural shades from golden blonde to indigo black. Made in the UK using fairtrade and organic herbs, just add water, mix and apply to create a non-invasive, gentle hair dye that won't change the structure of your hair. * These pure, natural and organic hair colours are volumising, strengthening and revitalising thanks to the power of Ayurvedic herbs that give your hair extra shine and a luscious healthy-look. * Each shade of pure organic hair dye is blended with different herbs to give you a natural colour without the reddish orange tinge of pure henna. Herbs include henna, amla, cassia and indigo as well as other natural extracts blended to create the different colours. * Perfect for anyone who is allergic to PPD or wanting to use a more gentle, eco friendly hair dye Check out our FAQs [https://blommabeauty.com/blogs/natural-beauty-wellbeing-blog/organic-hair-dye-frequently-asked-questions] for more information on how Its Pure organics hair dye works or check out the It's Pure Hair Dye Reviews below * Certified Organic by The Soil Association * Para-phenylenediamine (PPD) free * Ammonia free * No preservatives * Peroxide free * No synthetic dyes * Conditions your hair while dying * Increases volume and shine * Non lightening - bleach free * Semi permanent dye lasting several weeks * Chemical free hair dye * Natural hair dye Please note some packaging may differ to the photograph as It's Pure have recently changed the packaging design. There has been no change to the product itself.